Branding Baselines

Get a grip on your brand

What is your next step to grow your brand?

After helping people build brands for 10+ years: Here’s what I’ve found.

Everything in your brand falls under a few basic umbrellas. Identifying which of these hold your current weakest point, will also reveal your biggest growth potential.

Your Product

It is obvious, yes, but it is impossible to sidestep. Your brand revolves around your product. Your product is shaped by the clients’ need, and the brand is shaped by the product.

  • Action Point: Look at your product. If there still is work to be done there, don’t spend money on visual branding yet — rather use free resources or your own skills if you want to get started.
Social Media & Content Creation

Your Brand Story

While it is very tempting to dive right in to the visual aspects of a brand, there is an immense payoff to putting some work on the story behind it. There are two quick ways to get started. Get these things down in text, and refer back to them when you loose your focus.

  • Customer Avatar: Define your dream client and how you solve their need.
  • Guidewords: Narrow down five words that describe the feeling you want your brand to communicate. It could be everything from fun to adventurous, clean, or quirky.
Periodic Design Updates

Your Visual Identity

This is what we often think of when we say “brand.” But in truth, the visual identity will represent the brand. So if you look pretty, but fail to deliver what you client needs, it will not work. However. We should aspire to look pretty!

Key Point: Make what you need now — nothing more. Add more assets when you need them. There is no count to the amount of huge brand guideline catalogues that have been created but never used. A good designer can do great work with the items below.

  • A Logo: Don’t overthink it, it is possible to change it in the future (but it pays off to think a bit forward).
  • A Few Colors: White for background + one accent color is actually enough if that’s what you like.
  • A Few Typefaces: Two is usually the best.
Facebook & Google Ads

Your Funnel

If the product is good, you need a way to gather eyes on your product and share its benefits with the unknowing. This is usually where most of your day to day work will be focused.

  • Free Marketing. Focus on Mastering One Channel: There is often such a hurry to try to reach out in every channel, but it is always better to actually make quality content. Quality content over time will get results.
  • Paid Marketing: There are many ways to pay for your marketing. My best tip here would be to either outsource it, or realize that it will take time. I can’t count the amount of people I’ve worked with who’ve told me they’ve tried Facebook ads and they are disappointed. If you do it yourself, it takes work and knowledge, just like free marketing.
  • Always Gather Emails: Every funnel should always attempt to gather people’s emails. This is because you own your email lists, while your followers on other platforms will always belong to that platform and be subject to their whims and algorithm changes.
Happy Customers

Your Customer Service

After all is said and done, you will not do everything perfectly. Take responsibility for your brand long term by offering good terms and conditions.

  • A Generous Return Policy: If you’ve honestly communicated the nature of your product, people will very seldom return it, so don’t be afraid of this.
  • Some Sort of Warranty: At least if the product arrives with a defect, you should replace it. That’s your responsibility. They paid for a working product.
  • Good Shipping: People want things at least decently fast, and long shipping times is one of the biggest turn offs in a shopping process.
  • Always Gather Reviews! Reviews is your biggest trust builder.

Want to chat about your brand?

Send an email to start a conversation

The first 30 minutes are for free.

To craft good looking assets or solve technical issues is secondary. My job is to understand your brand’s pain points, and smooth them out.

Who am I though?

If you’re looking for someone to design you a full website or any other designs, then look no further! Efficient, friendly, affordable, creative, and top-notch designs.

Benjamin Laws, MacLaren Barbers

Skylimit Productions are creative, open minded and professional, with an eye for details that matter.

Andreas Hammarsand, 7H Batterier

Skylimit Productions understand what we want, and deliver on deadline.

Amar Singh, KSMG
Personal Web and Brand Assistance

What people say

Customers are the heart and soul of Skylimit Productions. Your success is literally my success. When you are happy, so am I!

Look at more customers
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Want to get started?

Get to know me a bit better! A conversation costs you no more than time. Strike up a conversation, and let me know your brand’s pain points.

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