Discover the next step to grow your brand

After helping people build brands for 10+ years: Here’s what I’ve found.

Everything in your brand falls on one of five pillars carrying your brand. Identifying which of these that holds your current weak point, will also reveal your biggest growth potential.

The core

Your Product

Your brand revolves around your product. Your product is shaped by the clients’ need, and the brand is shaped by the product.

Get on it

Respect your product Make sure your #1 focus is making a good product, before letting it shape the other aspects of the brand.
Learn to take feedback Set feedback loops in place, and learn to develop your product.
Hold on to your core Remember what problem your product solved in the first place, and hold on to it through development phases.

The first circle

Your Brand Story

While it is very tempting to dive right in to the visual aspects of a brand, there is an immense payoff to putting some work on the story behind it. There are two quick ways to get started. Get these things down in text, and refer back to them when you loose your focus.

Find a typewriter

Vision statement Write down the reason for your existence in one or two paragraphs. Add a title or slogan to sum it all up.
Customer avatar Define your dream client and how you solve their need.
Guidewords Narrow down five words that describe the feeling you want your brand to communicate. It could be everything from fun to adventurous, clean, or quirky.

The second circle

Your Visual Identity

This is what we often think of as the brand. But in truth, the visual identity represents the brand. If you look sleek, but fail to deliver on your product, your brand will not grow. However, we should aspire to look sleek.

Get started

Logo Don’t overthink it, it is possible to change it in the future (but it pays off to think a bit forward).
Colors White for background + one accent color is actually enough if that’s what you like.
Typefaces Two is usually the best.

The entrance

Your Funnel

If the product is good, you need a way to gather eyes on your product and share its benefits with the unknowing. This is usually where most of your day to day work will be focused.

Build traffic

Master one channel There is often such a hurry to try to reach out in every channel, but it is always better to actually make quality content. Quality content over time will get results.
Paid marketing There are many ways to pay for your marketing. My best tip here would be to either outsource it, or realize that it will take time. I can’t count the amount of people I’ve worked with who’ve told me they’ve tried Facebook ads and they are disappointed. If you do it yourself, it takes work and knowledge, just like free marketing.
Always gather emails Every funnel should always attempt to gather people’s emails. This is because you own your email lists, while your followers on other platforms will always belong to that platform and be subject to their whims and algorithm changes.

The goodbye

Your Customer Service

After all is said and done, you will not do everything perfectly. Take responsibility for your brand long term by offering good terms and conditions.

Build loyalty

Generous return policy If you’ve honestly communicated the nature of your product, people will very seldom return it, so don’t be afraid of this.
Warranty At least if the product arrives with a defect, you should replace it. That’s your responsibility. They paid for a working product.
Good shipping People want things at least decently fast, and long shipping times is one of the biggest turn offs in a shopping process.
Always gather reviews Reviews is your biggest trust builder.
Build loyalty You gathered emails in Your Funnel. Now use them to build relationship.

Want to chat about your brand?

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The first 30 minutes are for free.

To craft good looking assets or solve technical issues is secondary. My job is to understand your brand’s pain points, and smooth them out.

Who am I though?

If you’re looking for someone to design you a full website or any other designs, then look no further! Efficient, friendly, affordable, creative, and top-notch designs.
Benjamin Laws, MacLaren Barbers

Skylimit Productions are creative, open minded and professional, with an eye for details that matter.
Andreas Hammarsand, 7H Batterier

Skylimit Productions understand what we want, and deliver on deadline.
Amar Singh, KSMG

What people say

Customers are the heart and soul of Skylimit Productions. Your success is literally my success. When you are happy, so am I!

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Want to get started?

Get to know me a bit better! A conversation costs you no more than time. Strike up a conversation, and let me know your brand’s pain points.

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