Why Brands Fail (And How to Avoid It)
You'd love if I just handed you the answer to why brands fail, wouldn't you? This is why your brand fails! It is of course a very complex questions. But after working with brands of all sizes for over 10 years, I believe I have some ways to clue you in. The keyword in a…
The Importance of Branding in Marketing: The Definite Guide
Marketing without branding is non existent. The brand writes itself unless you take control over it and decide where it goes.