Simple Branding Tips for You That Already Have a Brand

Have a comment?

Your email address will not be published. Required fields are marked *

You might have left one of the fields blank or be posting too quickly.

Thanks for your comment. We appreciate your response. Reload the page to see your comment.

Please wait a while before posting your next comment.

What is on your heart?

I want to give some practical tips for how to stick with your company’s brand wherever you are working in your organization and whatever your task is.

Always Return to the Palette

That’s too simple of a tip, you say. But no! It is incredible how often we don’t pay any mind to it. And remember I am talking to everyone in the organization. To you who are putting up a poster in the office with information and you want red text. Why don’t you check in if there is a red represented in your brand palette.

Too much you say? No, I think consistency is healthy. Brand yourself internally as well as externally to create a stronger brand.

Return to the palette!

Return to the palette!

You are going to commission someone to create graphics for an ad, and need a text that stands out. Pink would be great so you tell the designer to use pink. The only problem is, your current brand colors are on collision course with that pink you desire. Kill that pink and pick the brightest color you have in your brand palette instead.

Be too much.

But What About Creativity?

Why should you always return to your palette (the same goes for your typefaces). Why not be creative?

Letting everybody be creative with your brand spells certain disaster. When you have an original and make a copy, you should not make another copy from the copy, but go back to the original. The reason you do this is that little by little the copies change, until you are far away from the original and nobody knows what happened.

So have brand guidelines and use them. Always go back to your brand palette and fonts. Also make sure to keep an eye on the general style and feel.

Re-use Material

This is an economical advantage. What if, instead of ordering an image for your Facebook marketing, you order a template with certain elements you can use again and again. Like our ad series we just started.

The concept of this ad series is, “We made [name of customer] [name of project]. What can we make for you?” In this way we show our work to potential new customers, as well as giving bonus exposure for those already our customers. So instead of making individual images each time, we made this template.

The "We Made MacLaren Barbers" campaign.

The “We Made MacLaren Barbers” campaign template.

Here we insert a video into the iMac screen where you get a guided tour of the page we have made, and then we just change the text to fit the relevant project and customer.

You could of course use a more basic template that your in house team easily can utilize just owning a copy of Photoshop, or something similar.

Also. When I started making this. Instead of selecting the correct font style and weight and putting on the right gradient, I simply opened our current Facebook Cover Photo file, and pulled the text from there. Then I rewrote and moved the text about.

Always looking back before you venture onward creates consistency.

Creativity Needs to be Released in the Right Time and Place

There is room for two types of creativity, each at its given place and time. Creativity within constraints, or initiation creativity. The point is, you can be creative with an existing brand, but make sure it is within the constraints of the brand palette. Move forward, but keep looking back.

The initiation creativity that flows wildly from the right side of the brain is suited at the creation of a new brand, or a total rebrand. What if the new project you want to do should be a side project with it’s own entire brand?

This one was written by Benjamin Antoni

Reaching about 10 years experience developing for the web, and have been doing various forms of graphic design since he discovered a copy of Photoshop in his brother's room a long long time ago. Mail him if you want work done.

Mail him

Tips & Tricks

Branding FOMO

We live in the Information Age, and have more options than ever. More options also means more hard choices, and the risk of being afflicted by FOMO is ever existent—even sometimes seeping into our branding work. FOMO—an abbreviation for Fear Of Missing Out—is a feeling most of us have felt on some level. In short…

Tips & Tricks

Hand Lettering for the Web

With the rise of small brands, start-ups, handmade, locally bought, organic, vegan, and all those back-to-the-roots movements, the demand for hand lettering has gone up radically. There was a time when everything was supposed to be square and digitally perfect, but now these two styles live side by side in a beautiful synergy. Digitalizing hand…

News

A Mother Brand

Our customer New Room Interior comes from first being a home interior webshop, called Mias Interiør, then developing into an online service providing interior consultation across the wide web. After having used the Mias Interiør brand on the New Room Interior site for a while—in order to create familiarity for old customer—the brand Mias Interiør…

Tips & Tricks

Facebook Custom Page Tab—Why Should You Get One?

Did you know you can add Custom Facebook Tabs? We make them (and they're quite versatile), but since you shouldn't invest in something without knowing why, the question here would be: Under what circumstances is it worth investing in a Custom Facebook Page Tab? 1. When you already have a lot of traffic to your Facebook…

Tips & Tricks

I Have Been Getting Into Typography (And Why a Side Project is Healthy)

Recently I have gone down the path of typography, and it lead me further than I intended (no pun indented—really). There are two reasons why I started, and here they are. First of All I wanted to start another side project. I can't help it, I love starting something new—to build a brand from scratch.…

News

Rebranding Skylimit Productions

As the company goes into a new season with several new great contacts and jobs coming in like never before, the brand needs refreshment. The old brand has barely changed since we started back in 2009, and now I needed so shake it up a little bit, make it a little fatter and make the colors brighter.…