Have you seen those Facebook posts that have products or services attached to them, while saying “products shown?” Here I’ll teach you how to do it.
How to add “Products Shown” to your Facebook Posts
I made a tutorial video that goes through every step of the process, so here’s to you who prefer video. If you prefer to have it in writing, continue reading below the video.
Step 1: Set up Facebook Shop
To set up a Facebook shop (for free), you go to your Facebook Page, then Settings up top, then Edit Page on the left hand menu, then at the bottom Add a Tab.
Add the Shop Tab. (The Services Tab works much the same way, and can also be tagged in posts, only it doesn’t have the ability to link to an external product page.)
You may want to rearrange the tab order, so your shop gets further up in your Page’s left hand menu.
Go back to your Page and click the Shop Tab. Then it will walk you through a few steps to set up shop.
If you are in a country that doesn’t support Facebook Payments (like I am), then you choose between Message to Buy, where the user would message you to buy the product, or Check Out on Another Website where you add a link to where the user can buy the product online.
For the video I chose Check Out on Another Website, since I have a payment system set up on a different site.
The Facebook shop is now up and running! Time to add products.
Step 2: Add a Product
Simply follow the procedure. Once the store is set up, there is a button saying Add a Product, and after clicking it you add an image, a price, some information, and lastly a link to where you can buy the product.
Step 3: Write an Article Relevant to Your Product
Content marketing is good. Product marketing is also good. In this way we get to combine the two of them, and the possibilities are many.
Write an article. In my example in the video I sell a handmade font, and therefore I wrote an article about how I made the font, and how the idea came up.
You may write anything. Write an article about the benefits of running and add your running-shoes in the store.
Step 3: Post Article to Facebook & Tag Product in Post
Once you have the article—it may be a video or something else, even somebody else’s article, just don’t make it feel spammy—you post it on your page, and at the very bottom of the post you now have the option to tag a product.
In the end you’ll have a nice post like the one below, combining the best of both worlds.