How to Increase Instagram Engagement in 2019

Have a comment?

Your email address will not be published. Required fields are marked *

You might have left one of the fields blank or be posting too quickly.

Thanks for your comment. We appreciate your response. Reload the page to see your comment.

Please wait a while before posting your next comment.

What is on your heart?

Let me break it to you at once. The keyword is engagement. We are not looking for just likes or comments. We are on the search for genuine human interaction. Just like in real life.

A lot of the problem with Instagram engagement in 2019, is that people are so tired of spam. Tired of comments like “hey I love your content, come check out mine!” I mean, who in the entire world would call your content content, after actually having a look at it.

The problem with the left comment below (on the picture) is that it is fairly clear they don’t care about what they’ve seen at all. It’s generic and crafted to get me to their page. I’m still looking for that genuine human connection.

Genuine engagement
Genuine human engagement… or not?

The right bottom comment, on the other hand, is still generic, but it might be real. But as long as you don’t mention anything about what you’ve seen or read, how am I to know that there is an actual human being engaging with my Instagram account?

In this article we’ll explore how to get genuine human engagement – the pearl in the pig sty.

Engage with friends

We are in the phase of building up a new account from scratch. It is not big yet, but what we have had so far is a whole lot of fun, engaging conversations with our followers.

I firmly believe that engaging with the followers you already have is paramount. Don’t go chasing after new ones all the time. If new ones see that people have a good time at your Instagram account, they will be attracted, if they meet tumbleweed however, they’ll quickly abandon you.

Everyone wants to be seen – polls, questions and tagging

My favorite Instagram accounts are people that respond to comments, drop an emoji at my poor jokes, and generally take time to engage. So you feel that you were seen as a human being in spite of communicating across a phone.

We did two things that created a lot of laughter with our community. The first one was we took a friend’s comments over time, and created a timelapse in our Instagram story. This friend of ours has been with us, commenting on every single video except one since the beginning, so we made a story jokingly “honoring” his great commenting efforts – to which our followers (a.k.a. crew) responded with mirth. After it was ended, he went back and commented on the first video, and we all had a good laugh next time we saw each other irl.

Instagram Engagement
Engaging with out Instagram followers (a.k.a. the crew) playing off of their own content.

The idea behind this is simply to show that we appreciate and see the ones who comments, likes and encourages our efforts. It is based in the extremely simple concept of gratitude.

I’ll wrap it up with the words of Rebecca Black. It was fun, fun, fun, fun.

Using stories right – the second thing we did for engagement

Stories is tailored for engagement. We recently posted the simple question “what tune currently inspires you?” and our friends started responding. After we shared their responses in the story with a tag and some fun, people we didn’t know started engaging as well, creating a lot of good old times human connection.

When two guys posted Baby Shark in a row, we thought it funny, and shared it in the community. That got us a lot of feedback, and the conversation grew we had fun (which is the most important part), but also, Instagram notices the burst of genuine engagement, and rewards you with more exposure. These stories got way more views than anything we’ve posted before.

Engaging with the Instagram community
Mr Blur makes sure his voice is heard! Engaged!

That whole story ended with one of our followers getting a super ugly picture of a shark with a human face from us, and she told us she’ll airdrop it to random people on the train. Goal reached! Human engagement accomplished.

Stories can be ugly – they’re gonna disappear anyways – but they have to be fun. What question can you pose to your crew? A tip is to make it broad, so everyone can engage.

Enjoy + engage, or exit

I mentioned earlier that the most important part is fun. Some of you won’t agree with me, but if you don’t enjoy engaging your Instagram followers, find something else to do. I firmly believe that whatever you do in life there has to be enjoyment found along the way. Don’t get so set on the goal that you spend your money on ads and bots, and these kind of short cuts. Then you’re not going to reach the actual goal, which is an engaged community full of life and fun. And the fulfillment found in you living what you’re called to do.

This one was written by Benjamin Antoni

Reaching about 10 years experience developing for the web, and have been doing various forms of graphic design since he discovered a copy of Photoshop in his brother's room a long long time ago. Mail him if you want work done.

Mail him

Tips & Tricks

How to Always be Successful

That is a big title, right? Aren't we all chasing success in some way or the other? But to claim that it's possible to always succeed... well, hang in there just a second. In order to capture the elusive success, we have to pin her down! Who is she, and when do we even know…

Tips & Tricks

5 Tips For Working With a Digital Agency

Before starting a project, be it web design, a video or some branding work, there are some things you as a customer may do to make the process as swift and cost effective as possible.

Tips & Tricks

The Google–Human Balance of SEO

Content is king. That has become an old saying by now, but still it is equally true. Google always aims to push relevant content to searchers, so if you write something relevant first and then hone your content to work good with search engines, that will in the end be way more rewarding than trying…

Tips & Tricks

How to Add “Products Shown” to Facebook Posts

Have you seen those Facebook posts that have products or services shown on them under the title, "Products shown?" Ever wondered how to show them there? Here is a complete walkthrough of how to do it. How do you add “Products Shown” to your Facebook Posts I made a tutorial video that goes through every…

Tips & Tricks

Facebook Custom Page Tab—Why Should You Get One?

Did you know you can add Custom Facebook Tabs? We make them (and they're quite versatile), but since you shouldn't invest in something without knowing why, the question here would be: Under what circumstances is it worth investing in a Custom Facebook Page Tab? 1. When you already have a lot of traffic to your Facebook…

Tips & Tricks

Why Your Website Fails (and Why Old MacDonald Succeeds)

So you just got a new shiny website up and running, but no one seems to care. Tumbleweed rolls across your url, and no one knows your address—how will your website succeed? It is a challenge everybody has faced, and there are some pretty straight forward answers to this problem. You just bought a property: Your…