From Clans to Brands: Building the MacLaren Barbers Brand

Have a comment?

Your email address will not be published. Required fields are marked *

You might have left one of the fields blank or be posting too quickly.

Thanks for your comment. We appreciate your response. Reload the page to see your comment.

Please wait a while before posting your next comment.

What is on your heart?

MacLaren Barbers the idea, has finally materialized into MacLaren Barbers the company. Building the brand from scratch has been an honor and a privilege of ours.

In order to find the brand style, we went back to the beginning.

Far back!

The name MacLaren Barbers comes from the MacLaren clan in Scotland, which is part of owner and founder Ben’s heritage.  Some of his American lineage can be traced back to Scotland, where each clan has a tartan. So that is where we went in search for brand colors.

Picking out colors directly from the tartan, we came up with the following color scheme.

MacLaren Barbers Colors

The MacLaren tartan colors altered for branding.

Weaving history into the brand, we could present a scale from green to royal blue—the royal blue having been a particular request from the customer.

The Logo

When it came to the logo, we pulled out the big guns, and hired a high end hand letterer from the U.S. We received some scanned papers, and sat down in order to digitalize and polish the result.

The final logo is a timeless and custom piece we are very proud to present.

MacLaren Barbers Logo Finished

MacLaren Barbers logo completed.

 

News

One Backer Left Until The Next Old Newspaper WordPress Theme Releases

A new update is coming to the Old Newspaper WordPress Theme, and this time it’ll change more than ever before.

News

Cards WordPress Theme

We are getting close to launching our second WordPress Theme, called Cards. And as the name suggests, it is built around a whole lot of cards.

Tips & Tricks

How to Always be Successful

That is a big title, right? Aren't we all chasing success in some way or the other? But to claim that it's possible to always succeed... well, hang in there just a second. In order to capture the elusive success, we have to pin her down! Who is she, and when do we even know…

News

The “M”

Around the same time as we released the new brand coloring for MacLaren Barbers in 2017, we ran a side project that turned out quite nice. Project "M". Finally I had time to write some words about it. Ben – Mr. MacLaren Barbers – was about to start releasing more clothing products, starting with baseball…

News

7H Batterier Brand Development and Website

An old battery store, packed with as much experience as there are batteries, gets a new owner and needs to build a fresh brand. We are contacted, and the rest is history.

Tips & Tricks

5 Tips For Working With a Digital Agency

Before starting a project, be it web design, a video or some branding work, there are some things you as a customer may do to make the process as swift and cost effective as possible.