MacLaren Barbers the idea, has finally materialized into MacLaren Barbers the company. Building the brand from scratch has been an honor and a privilege of ours.
In order to find the brand style, we went back to the beginning.
The name MacLaren Barbers comes from the MacLaren clan in Scotland, which is part of owner and founder Ben’s heritage. Some of his American lineage can be traced back to Scotland, where each clan has a tartan. So that is where we went in search for brand colors.
Picking out colors directly from the tartan, we came up with the following color scheme.
Weaving history into the brand, we could present a scale from green to royal blue—the royal blue having been a particular request from the customer.
When it came to the logo, we pulled out the big guns, and hired a high end hand letterer from the U.S. We received some scanned papers, and sat down in order to digitalize and polish the result.
The final logo is a timeless and custom piece we are very proud to present.