Did you know you can have Custom Facebook Tabs? We make them (and they’re quite versatile), but since you shouldn’t invest in something without knowing why, the question here would be: Under what circumstances is it worth investing in a Custom Facebook Page Tab?
1. When you already have a lot of traffic to your Facebook Page
If you have a lot of traffic to your Facebook Page because you are already putting down major marketing efforts into the Facebook platform, why not utilize the platform even further? A custom tab would be a good idea. It would give you free traffic to your new tab and a lower threshold for people to meet your new product or offer than if they would have to go visit an external web site.
The Custom Facebook Page tab will show up in the left sidebar on a desktop computer as shown on the image below.
On a mobile phone, the Custom Tab would not be visible on any menu—Facebook does not support this. But it is possible to create a link from the blue button you have in your header linking straight to your Custom Tab. This only works for one single tab though, so make that tab count. From there you could link to your other Page Tabs—if you have any—and create an own little eco system on your Facebook Page.
Facebook has several labels you can choose from to put on the button, but you can’t write a custom one. Some of the relevant options are “Learn More”, “Watch Video”, or “Use App”.
2. If you are going to run a campaign with a nice landing page, but also want more traffic to your Facebook Page
So you produce this nice ad, and get a lot of clicks to your landing page, but you wish you could gather Facebook followers at the same time.
The area where we make the custom page is an open gray area, where we can do whatever we want. We like to wrap our Custom Tabs in a white Facebook-style box, but the gray area is open to make almost whatever we want.
3. If you release a new product, or have something you want to call special attention to
On the web we usually call it a Landing Page. When you want to give special attention to something and create a simple, design rich page that explains quickly step by step—often with lots of graphics and/or videos.
The key is to remove clutter, focus in on a single subject, and encourage people to take action in the end. Old Newspaper is a good example of such a page. We call special attention to that one product.
Using a Custom Facebook Page Tab for this, is a perfect match. If you want your product to feel V.I.P. (Very Important Product), how better to show it than creating its very own living space on your Facebook Page.
I hope this sums up a few points as to why you should invest in a Custom Facebook Page Tab on your site. Contact us on the email below, and we’ll start a project together. Or ask anything and we’ll answer your further questions.