In building the site, we wanted to reflect the way MacLaren Barbers gives you a break from the noise of everyday life once you enter into the calm atmosphere there.
To accomplish this we kept it clean, simple and focused on content. Using white as a base color and utilizing the MacLaren Barbers colors only as accents, we aimed to remove the clutter, and set in place large header images capturing the atmosphere of the place.
Since most returning customers come for booking, we placed the button right in the header on the landing page.
The page was first handcoded from scratch in order to keep the initial budget low and focus on the design rather than setting up a full back-end system. Then at a later time we converted it to a WordPress solution, so that it will have a firm foundation to grow further from.
2017 and the Shop
In 2017 we redid the brand colors and released a new webshop at the same time. Using WordPress and Woocommerce, and building our very own custom solution on top of this, we released the shop around the three years anniversary of MacLaren Barbers! The shop is now serving all of Stockholm’s barber needs.